I’ve recently gotten into the series Mad Men. If you haven’t heard of it, it follows a 1960′s advertising agency in New York.
I can only assume that it paints an accurate picture of the business at the time. Full of smoke, drinks, misogyny, and an ever present tension between traditional advertising and change.
The rogue and daring ad men in the show pitching their new ideas are often thinking of what is common place today, or even outdated by now. Those resisting that change are no longer in business.
Point is, the resistors lost. It was true back then, and it will be true in the future. The only thing constant is change. What are you doing to keep up with it? It may be good to give a second thought to that new idea that sounds just a bit crazy right now.
I checked into First Baptist Church this morning on foursquare. I noticed something new. It told me I am only 4 days away from ousting the current mayor. Then I got home and read this post on foursquare.
I think it’s a subtle yet important improvement to the technology. Users are no longer in the dark on how much longer it will take them to win. This is great for venues. It puts that coveted mayorship within grasp and give some extra hope and motivation for coming back.
What keeps your people coming back? Voters, donors, readers, customers, church goers. Many different venues, same priority. Keep them coming back.
Just watched a documentary on it, and now I love it even more.
It’s clean, sharp, and has a diverse range of use. It’s everywhere yet doesn’t feel overused one bit.
What is it about this enigmatic, yet simple font that we love so much? Who knows.
Do you use Helvetica? What’s your favorite application of it? Please share!
Earlier this week I got an email about a video I made. It wasn’t the kind of message I’m used to, but it was welcome. It told me everything I did wrong, lambasting my recent project.
As I said, it was welcome. I agreed with everything in it. I’ll do my best to fix those errors in my next production.
Don’t get offended when people criticize your work. In the end 1 critic is more useful than 5 friends telling you a job looks good. Take their advice and use it to better yourself.
Disclaimer: Sometimes those people don’t know what they’re talking about and you can totally ignore them. Other times they’re just trying to sell you something, but more on that later.
